BUILD A USEFUL MODEL

Practical Guidance for the 3-Stage Process

"All models are wrong, but some are useful." George Box, statistician

"If you don't know where you're headed, you're gonna wind up somewheres else." Yogi Berra, ballplayer

Where are we headed?

EXPLANATORY MODEL

A useful model keeps you from flying blind.

Where could we go?

A useful model points you
in the right direction.

How can we get there?

A useful model is practical,
not based on wishful thinking.

Training

You can learn to build
a useful model.